Building Farmer Grade on Trust, Not Claims | Sawyer and Tork Whisler

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About the Guests

Sawyer Whisler is an Iowa hog farmer and the co-founder of Farmer Grade. He built an audience by sharing real day-to-day farm life through the @thislldofarm channel and later launched the Barn Talk podcast. His father, Tork Whisler, is part of the father-son dynamic behind the show and the long-term focus on trust and credibility.

What can you expect to learn from this episode of Popular Pig?

  • How Barn Talk grew from farm YouTube videos showing modern hog farming day to day.
  • Why authenticity on camera matters when showing the good, bad, and frustrating moments.
  • How the Barn Talk studio came together in a hayloft barn that had never been uncovered.
  • Why avoiding sponsorships can protect credibility and help keep a weekly show sustainable.
  • How Farmer Grade started when people asked to buy pork based on trust, not claims.