Pork production and how the industry is working together to ensure herd health | Daniel Linhares, DVM, MBA, PhD

About the Guest

Daniel Linhares, DVM, MBA, PhD

After 8 years of field experience in Brazil, he joined Iowa State University in 2015 and serves as Associate Professor and Director of Graduate Education. Daniel works with the Field Epi team (www.fieldepi.org), which includes 25 professionals centered on graduate education and professional services on development and evaluation of strategies to improve swine health & productivity. His group has over 300 publications/participations in meetings over the last 5 years, having worked closely with veterinarians and pig producers representing > 3 million sows.

What can you expect to learn from this episode of Popular Pig?

• Collaboration in the Pork Industry: Insights into how stakeholders in pork production, including producers, veterinarians, and industry leaders like Daniel Linhares, work together through committees like the APC Swine Industry Advisory Committee to ensure the health of swine herds.
• Role of Advisory Committees: Exploration of how advisory committees influence strategic planning in the pork industry and the benefits of including experts and researchers in these groups.
• Experiences and Learnings from Industry Leaders: An overview of Daniel Linhares’ experiences working with other industry leaders, providing a unique perspective on collaborative efforts and shared knowledge in the field.
• Addressing Industry Priorities: Discussion on how the insights from experts like Linhares help companies in the pork industry understand and prioritize key issues in swine health and welfare.
• Dr. Daniel Linhares’s “Golden Nugget”.

Transportation Biosecurity | Dr. Erin Kettlekamp & Dr. Andy Holtcamp

About the Guest

Dr. Erin Kettlekamp is an associate veterinarian with Swine Vet Center and is based in southern Minnesota. She is a 2021 DVM graduate of the University of Illinois College of Veterinary Medicine. In practice, Erin enjoys collaborating on field research, consulting on biosecurity, and assisting producers in all areas of production.

NPB’s Domestic Market Development Strategy | Kiersten Hafer & Dr. Kristen Hicks-Roof

About the Guest

Kiersten Hafer is a business strategy executive with a proven track record of navigating and aligning market trends, business goals and organizational priorities to deliver high impact, actionable solutions accelerating growth for brands and businesses.   Hafer leads the Strategy and Domestic Market Development teams at the National Pork Board where she advises the pork industry, major packer and processers and retail and foodservice operators how to win with pork and where to focus time and money.   

The Infamous Boyd | Boyd Rice & Chris Grant

About the Guest

Boyd Rice, a seasoned professional with 33 years of experience in the swine industry, earned his Bachelor’s degree in Animal Science from Texas Tech University. During his university years, he not only served on the Livestock Judging Team but also gained practical experience working at the Swine Research Facilities, contributing significantly to his professional development.

The Power of Plasma | Dr. Joe Crenshaw

About the Guest

Dr. Joe Crenshaw is the Vice President of Technical Service for APC, where he provides technical service and advice for customers and conducts product development and applications research. His career spans thirty-five years in the swine industry, from teaching to research to private consulting in animal nutrition and for feed businesses across the globe.

The Pork Board’s Multicultural Market Development Plan | José de Jesús

About the Guest

José de Jesús is senior director of multicultural marketing at the National Pork Board. He is responsible for building awareness of pork specifically to multicultural consumers – Hispanic, African American and Asian American audiences. He oversees multicultural marketing strategy development and implementation and oversees all insights-driven marketing, public relations, digital and social media efforts for multicultural markets in the U.S.  – through the development of insights-driven public relations, digital and marketing plans. As a bilingual communicator, José manages all multicultural marketing efforts and consumer outreach. He is also responsible for engaging and educating pork consumers through seasonal programs.