The Future of Pork: Flavor, Demand, and a Whole Hog Strategy | Patrick Fleming & Jennifer Tirey
About the Guests
Patrick Fleming, vice president of demand development for National Pork Board, guides his twelve-member team on priorities related to consumer demand, multicultural marketing, foodservice and retail support, packer/processor collaboration and human nutrition strategies.
With decades of experience in sales and marketing, he creates uniquely valuable marketing programs by leveraging business-to-business and business-to-consumer activation’s. He is currently a leader in the pork industry’s consumer-facing, digital-forward brand campaign development designed to unapologetically be more relevant and relatable to Millennial and Gen Z Americans.
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