About the Guest
Dave received his BA from The University of Northern Iowa in 1982. In 1984, Dave, with business partner Jeff Westrom, formed JWMorton, a Cedar Rapids, Iowa-based advertising agency. They produce marketing communications programs ranging from branding to digital to broadcast and for clients representing over 30 industries from high tech to healthcare. JWMorton’s work is seen in local, national and international markets. They are the only Iowa-based independent agency to create and produce a spot airing on the national Super Bowl broadcast. JWMorton’s agriculture roster has included brands such as Diamond V Mills, Vi-Cor, Art’s-Way, Chore-Time, PigTek and Brock Grain Systems.
Dave is a frequent speaker on the subject of branding and marketing communications. He has served in various ministries at his church and is active in his community, serving on the Cedar Rapids Advertising Federation Board of Directors, including a term as President. Dave also served on the Board of Directors for: the Cedar Rapids Freedom Festival (President), the Cedar Rapids Chamber of Commerce, The Carl & Mary Koehler History Center (President), Linn Mar Schools Foundation, Community Health Free Clinic, Theatre Cedar Rapids, (President) and Advisory Board for the UNI College of Business Marketing Department.
What can you expect to learn from this episode of Popular Pig?
- Why branding is about more than a product—it’s about creating emotional connections.
- How agricultural companies can leverage their culture and values to build authentic brands.
- The critical role branding plays in attracting and retaining top talent in agriculture.
- Challenges and strategies for branding through dealer networks and supply chains.
- Dave’s “Golden Nugget.”
