Rebranding an Industry | Brad Zimmerman

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About the Guest

A lifelong “car guy” Brad Zimmerman began his career in event marketing which naturally gravitated towards professional motorsports. A move from California to North Carolina in the early 2000’s to be closer to the epicenter of stock car racing, Brad quickly merged his passion of cars with the growing experiential marketing industry which then dovetailed into social and digital marketing. Having worked with some of the biggest brands in the world, Brad is constantly looking ahead to contemporary trends and technologies and applying them towards present day campaigns and projects.

What can you expect to learn from this episode of Popular Pig?

  • NASCAR was at one time one of the fastest growing sports in the world. Then it imploded and needed to go through a massive rebranding effort. This turnaround was a 15 year process. The purpose of this episode is to use NASCAR’s story as inspiration as we try to consider how we can best position and rebrand the swine industry for short and long term success. There are many stakeholders in the rebranding of NASCAR, which do you align with the most?
  • Brad Zimmerman’s “golden nugget”