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Popular Pig Podcast Episodes

The Pork Board’s Multicultural Market Development Plan | José de Jesús

October 26, 2023

About the Guest

José de Jesús is senior director of multicultural marketing at the National Pork Board. He is responsible for building awareness of pork specifically to multicultural consumers – Hispanic, African American and Asian American audiences. He oversees multicultural marketing strategy development and implementation and oversees all insights-driven marketing, public relations, digital and social media efforts for multicultural markets in the U.S.  – through the development of insights-driven public relations, digital and marketing plans. As a bilingual communicator, José manages all multicultural marketing efforts and consumer outreach. He is also responsible for engaging and educating pork consumers through seasonal programs.

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The Rooda Family’s Evolution in the Pork Business | Daniel Rooda & Sid Rooda

October 12, 2023

About the Guests

Sid Rooda spent his formative years on a family farm in South East Iowa and demonstrated an early aptitude for farming, renting his first farm at the tender age of 18. In 1962, he tied the knot with Dolores and began renting a farm near Prairie City Iowa, where he garnered a reputation for raising high-quality feeder pigs. Eight years later, the couple purchased their own farm in Northern Pella Iowa, where they lovingly raised their three children. The couple weathered the brutal 80s farm crisis by taking jobs in a factory, welding shop, and selling feed. Dolores also supplemented their income by taking on various odd jobs. By the mid-1990s, Sid had returned to his first love-raising hogs full time. After many years of hard work, Sid and Dolores finally retired in 2007.

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Biosecurity: The Intersection of Human Health & Animal Agriculture | Dr. Jose Ramirez

October 5, 2023

About the Guests

Dr. Ramirez developed or co-developed the first accelerated hydrogen peroxide (AHP®) disinfectant formulations, including the first AHP® reuse medical sterilant, the first AHP® antimicrobial hand wash, and the first AHP® teat dip amongst many others. After leaving Virox®, Dr. Ramirez went on to a 12 year career at Diversey Corp., where he ended up leading the Global Research & Development Division with a $60 Million budget spread over 15 countries. He holds more than 20 issued or pending patents ranging from cleaning & disinfection, to water treatment and chemical process sensors & controls. His first patent was filed in 1999 – the first AHP® formulation. Currently, Dr. Ramirez serves as Lead Science Advisor to Clipper Distributing Co. (St. Joseph, MO) in support of the company’s AHP® farm disinfectant Intervention™.

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The Code | Ross Bernstein

September 28, 2023

About the Guests

Ross Bernstein is the bestselling author of 40 sports books including The Code and I Love Brett Favre/I Hate Brett Favre. He has appeared on more than 1,000 local and national television and radio programs. His work has been featured on CNN and ESPN and in USA Today and the Wall Street Journal. As a sought-after motivational speaker, he speaks to corporations and groups across the country about the inspirational legacy of the late Herb Brooks, Hall of Fame coach of the fabled 1980 gold-medal-winning U.S. Olympic “Miracle on Ice” hockey team. He lives in Eagan, Minnesota.

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Pork Board Through the Years | Mike Telford, Danita Rodibaugh, and David Newman

September 22, 2023

About the Guests

Mike Telford is a senior executive with more than 35 years of experience in organization management including associations, foundations and for-profit subsidiaries. His credited commitment to the pork industry is evident with Telford Consulting, LLC, where he provides administrative and marketing services for clients with highly technical issues. Clients include the Iowa Farm Animal Care, where he currently serves as executive director, National Pork Producers Council, American Berkshire Association, National Pork Board (2001-2014), National Swine Registry (2006-2011) and U.S. Livestock Genetics Exports (2006-2011).

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Griess Farms Founding Story | Nathan Griess

September 14, 2023

About the Guest

Griess Farms, firmly rooted in Faith and nestled in the Heartland of America, Nebraska, stands as a testament to family values and unwavering commitment. Our operational philosophy revolves around farrow-to-wean swine reproduction, with a steadfast dedication to fostering robust and fast-growing wean pigs. Central to our success is our hands-on approach and continuous on-site training, cultivating a culture of effective leadership. At the helm of this enterprise, Marty and Les Griess steer the ship, propelling us towards constant progress. In my role, I wholeheartedly support their endeavors, particularly in the realms of technology and day-to-day on-site leadership. Our proudest achievement lies in producing top-tier wean pigs, a contribution that lays the foundation for superior pork products to be enjoyed by generations to come.

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ASF Successes and Failures…A Tour Overseas| Dr. Dustin Oedekoven

September 7, 2023

About the Guest

Dr. Dustin “Dusty” Oedekoven has been the chief veterinarian for National Pork Board since February 2022. In this role, he leads a team of veterinarians and swine production experts in Pork Checkoff-funded work. Notably, the team collaborates with state and federal health officials, the National Pork Producers Council, Swine Health Information Center, universities and other national organizations to identify and execute strategic action and research to prepare and protect the U.S. herd from African swine fever and other costly threats. Dr. Oedekoven most recently served as State Veterinarian and Executive Secretary for the South Dakota Animal Industry Board, where he provided strategic leadership and direction for the state’s animal health agency – a seven-member, governor-appointed board of livestock producers with responsibility for all animal health programs and disease control efforts in the state.  

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Establishing A Winning Culture On The Farm  | Janae Metzger

August 31, 2023

About the Guest

Upon graduating with an Animal Science degree in 2014, Janae started working for a family swine farm in Minnesota. In July of 2015, Janae had the opportunity to return to the family farm with the completion of a new 4400 sow farm. Now serving as the HR manager for the entire business, she focuses on all aspects of HR and supporting the swine team for a few days as well. Janae is a mom and wife and is often seen on the farm with her family in tow.

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The Pork Industry Immersion Program Partnership | Seth Mitchell

August 24, 2023

About the Guest

Seth Mitchell is the manager of state pork industry relations in a multi-experiential pork industry immersion program organized by the National Pork Board, National Pork Producers Council and several state pork associations. In his current role at the National Pork Board, Mitchell supports the Producer and State Engagement team by presenting at various meetings and attending producer-facing events. At these events, he focuses on engaging niche, independent and show pig producers in conversations about their on-farm biosecurity practices and National Pork Board biosecurity resource utilization.

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Pig Talk | Matthew Rooda & Chris Grant

August 18, 2023

About the Guest

Chris Grant is the President of Innovative Heating Technologies (IHT) out of Winnipeg, MB Canada. After a 15 year career managing plastic manufacturing that moved him around the country, he was looking for a change in life and career. In 2013 he took the leap and partnered with Matt Robins by purchasing IHT. By combining their plastics and electrical backgrounds, they were able to create the most energy efficient and reliable heat pad for farrowing. Their technology has helped clients around the world drastically reduce their energy consumption on their farms. IHT is also leading the development of other heating and cooling projects for commercial and agricultural applications which include a partnership with Purdue University on “Sow Cooling” to combat heat stress.

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