Pork production and how the industry is working together to ensure herd health | Daniel Linhares, DVM, MBA, PhD

About the Guest

Daniel Linhares, DVM, MBA, PhD

After 8 years of field experience in Brazil, he joined Iowa State University in 2015 and serves as Associate Professor and Director of Graduate Education. Daniel works with the Field Epi team (www.fieldepi.org), which includes 25 professionals centered on graduate education and professional services on development and evaluation of strategies to improve swine health & productivity. His group has over 300 publications/participations in meetings over the last 5 years, having worked closely with veterinarians and pig producers representing > 3 million sows.

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Transportation Biosecurity | Dr. Erin Kettlekamp & Dr. Andy Holtcamp

About the Guest

Dr. Erin Kettlekamp is an associate veterinarian with Swine Vet Center and is based in southern Minnesota. She is a 2021 DVM graduate of the University of Illinois College of Veterinary Medicine. In practice, Erin enjoys collaborating on field research, consulting on biosecurity, and assisting producers in all areas of production.

NPB’s Domestic Market Development Strategy | Kiersten Hafer & Dr. Kristen Hicks-Roof

About the Guest

Kiersten Hafer is a business strategy executive with a proven track record of navigating and aligning market trends, business goals and organizational priorities to deliver high impact, actionable solutions accelerating growth for brands and businesses.   Hafer leads the Strategy and Domestic Market Development teams at the National Pork Board where she advises the pork industry, major packer and processers and retail and foodservice operators how to win with pork and where to focus time and money.   

The Infamous Boyd | Boyd Rice & Chris Grant

About the Guest

Boyd Rice, a seasoned professional with 33 years of experience in the swine industry, earned his Bachelor’s degree in Animal Science from Texas Tech University. During his university years, he not only served on the Livestock Judging Team but also gained practical experience working at the Swine Research Facilities, contributing significantly to his professional development.

The Power of Plasma | Dr. Joe Crenshaw

About the Guest

Dr. Joe Crenshaw is the Vice President of Technical Service for APC, where he provides technical service and advice for customers and conducts product development and applications research. His career spans thirty-five years in the swine industry, from teaching to research to private consulting in animal nutrition and for feed businesses across the globe.

The Pork Board’s Multicultural Market Development Plan | José de Jesús

About the Guest

José de Jesús is senior director of multicultural marketing at the National Pork Board. He is responsible for building awareness of pork specifically to multicultural consumers – Hispanic, African American and Asian American audiences. He oversees multicultural marketing strategy development and implementation and oversees all insights-driven marketing, public relations, digital and social media efforts for multicultural markets in the U.S.  – through the development of insights-driven public relations, digital and marketing plans. As a bilingual communicator, José manages all multicultural marketing efforts and consumer outreach. He is also responsible for engaging and educating pork consumers through seasonal programs.

The Rooda Family’s Evolution in the Pork Business | Daniel Rooda & Sid Rooda

About the Guests

Sid Rooda spent his formative years on a family farm in South East Iowa and demonstrated an early aptitude for farming, renting his first farm at the tender age of 18. In 1962, he tied the knot with Dolores and began renting a farm near Prairie City Iowa, where he garnered a reputation for raising high-quality feeder pigs. Eight years later, the couple purchased their own farm in Northern Pella Iowa, where they lovingly raised their three children. The couple weathered the brutal 80s farm crisis by taking jobs in a factory, welding shop, and selling feed. Dolores also supplemented their income by taking on various odd jobs. By the mid-1990s, Sid had returned to his first love-raising hogs full time. After many years of hard work, Sid and Dolores finally retired in 2007.

Biosecurity: The Intersection of Human Health & Animal Agriculture | Dr. Jose Ramirez

About the Guests

Dr. Ramirez developed or co-developed the first accelerated hydrogen peroxide (AHP^®) disinfectant formulations, including the first AHP^® reuse medical sterilant, the first AHP^® antimicrobial hand wash, and the first AHP^® teat dip amongst many others. After leaving Virox^®, Dr. Ramirez went on to a 12 year career at Diversey Corp., where he ended up leading the Global Research & Development Division with a $60 Million budget spread over 15 countries. He holds more than 20 issued or pending patents ranging from cleaning & disinfection, to water treatment and chemical process sensors & controls. His first patent was filed in 1999 – the first AHP^® formulation. Currently, Dr. Ramirez serves as Lead Science Advisor to Clipper Distributing Co. (St. Joseph, MO) in support of the company’s AHP^® farm disinfectant Intervention™.

The Code | Ross Bernstein

About the Guests

Ross Bernstein is the bestselling author of 40 sports books including The Code and I Love Brett Favre/I Hate Brett Favre. He has appeared on more than 1,000 local and national television and radio programs. His work has been featured on CNN and ESPN and in USA Today and the Wall Street Journal. As a sought-after motivational speaker, he speaks to corporations and groups across the country about the inspirational legacy of the late Herb Brooks, Hall of Fame coach of the fabled 1980 gold-medal-winning U.S. Olympic “Miracle on Ice” hockey team. He lives in Eagan, Minnesota.

Pork Board Through the Years | Mike Telford, Danita Rodibaugh, and David Newman

About the Guests

Mike Telford is a senior executive with more than 35 years of experience in organization management including associations, foundations and for-profit subsidiaries. His credited commitment to the pork industry is evident with Telford Consulting, LLC, where he provides administrative and marketing services for clients with highly technical issues. Clients include the Iowa Farm Animal Care, where he currently serves as executive director, National Pork Producers Council, American Berkshire Association, National Pork Board (2001-2014), National Swine Registry (2006-2011) and U.S. Livestock Genetics Exports (2006-2011).