Rebranding an Industry | Brad Zimmerman
About the Guest
A lifelong “car guy” Brad Zimmerman began his career in event marketing which naturally gravitated towards professional motorsports. A move from California to North Carolina in the early 2000’s to be closer to the epicenter of stock car racing, Brad quickly merged his passion of cars with the growing experiential marketing industry which then dovetailed into social and digital marketing. Having worked with some of the biggest brands in the world, Brad is constantly looking ahead to contemporary trends and technologies and applying them towards present day campaigns and projects.
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